The problem with Sarah, of course – as the music press insisted on telling everyone every week – was that we had no ambition; we were just happy in our bedrooms, mailing out 50 copies of everything to people we knew personally. Sigh. This is a quarter-page ad from the NME, 9th Feb 1991. The thing below it is a quarter-page ad for My Bloody Valentine’s Tremolo EP on Creation. Ah, Creation – they wore leather trousers and did drugs and had a photocopier and everything, just like a proper label (James Brown – journalist, not Godfather of Soul – once mocked us, to our face, for not having our own photocopier). Is Tremolo one of the good ones? – I can’t remember.
In my head, this has always been a ticket, not a flyer, but in retrospect I’m not sure it’s the sort of gig that would have had tickets and, looking at it again, it feels more like a flyer… but, that said, I’m not quite sure why I’d have had a flyer, given we’d only arrived in Oxford that evening (on a Subway-organised minibus from Bristol – I think Martin Subway was checking out Razorcuts). Oh, I don’t know: it was a long time ago and it’s all a bit hazy but, basically, 7th March 1986 was the first time I saw Talulah Gosh, and the first time anyone saw them, as it was their debut gig. They were also possibly last-minute additions, given they’re not actually mentioned anywhere. In fact, I could be making the whole thing up. But I’m not.
Dipping our spoon back into the primordial indie soup, these stickers were given out on the door when Talulah Gosh played the EEC Punk Rock Mountain, a pre-Sarah club night at the George & Railway in Bristol. I was never entirely sure where to stick them – despite many suggestions over the years – which is why I still have them. I should probably credit Robena with the design, by the way – she was the artist in the EEC PRM’s utopian indie-pop collective. NB for those not around in 1986, Marigold is what Amelia was then calling herself, Pebbles is what Liz was calling herself, and the EEC was an attempt to bring about pan-European economic cooperation and integration and establish a common market which is, of course, a Very Good Thing.
These were the flexidiscs we released with our fanzines prior to setting up Sarah; the Sea Urchins appeared on two flexis, one with Kvatch (Cling Film), one with Sha-la-la (Summershine). The Orchids, Talulah Gosh and Poppyheads also had Sha-la-la releases (From This Day, I Told You So and the Postcard for Flossy EP respectively). It was important that all the flexis came in proper sleeves; they were throwaway, but weren’t meant to be thrown away. (In case you’re wondering, Sha-la-la was a flexdisc label, with the discs distributed via various fanzines, chiefly Are You Scared To Get Happy?, Simply Thrilled, Baby Honey and Trout Fishing in Leytonstone.)