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Sarah Records

the official site

  • Sarah
    • Introduction
    • History
      • There And Back Again Lane
      • Between Hello & Goodbye Exhibition Guide
  • Music
    • Discography
      • The Hundred
      • 10″ LPs
      • 12″ LPs
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    • Listen
  • Images
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      • 14 Iced Bears
      • Aberdeen
      • Action Painting!
      • Another Sunny Day
      • Blueboy
      • Boyracer
      • Brighter
      • East River Pipe
      • Eternal
      • Even As We Speak
      • Field Mice
      • Gentle Despite
      • Harvest Ministers
      • Heavenly
      • Hit Parade
      • Ivy
      • Northern Picture Library
      • Orchids
      • Poppyheads
      • St Christopher
      • Sea Urchins
      • Secret Shine
      • Shelley
      • Sugargliders
      • Sweetest Ache
    • Posters and Flyers
    • Other Artefacts
  • Texts
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    • Single Inserts
    • Fanzines
    • Adverts
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    • Shadow Factory
  • More
    • Bristol
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    • Seven-Inch Labels
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      • Anti-Capitalism
      • Feminism
    • Sarah 100
    • Before Sarah
      • Introduction
      • Kvatch
      • Are You Scared To Get Happy?
      • Flexidiscs
    • After Sarah
  • Press
    • Bands
      • 14 Iced Bears
      • Aberdeen
      • Action Painting!
      • Another Sunny Day
      • Blueboy
      • Boyracer
      • Brighter
      • East River Pipe
      • Eternal
      • Even As We Speak
      • Field Mice
      • Forever People
      • Gentle Despite
      • Golden Dawn
      • Harvest Ministers
      • Heavenly
      • Hit Parade
      • Ivy
      • Northern Picture Library
      • Orchids
      • Rosaries
      • Sea Urchins
      • Secret Shine
      • Shelley
      • Springfields
      • St Christopher
      • Sugargliders
      • Sweetest Ache
      • Talulah Gosh
      • Tramway
      • Wake
    • Sarah
      • General Label Press
      • Sarah Compilations
    • Singles of the Week
    • Before Sarah
      • Are You Scared To Get Happy?
      • Fanzine Culture
      • Sha-la-la
  • And…
    • Popkiss
    • My Secret World
    • Between Hello & Goodbye
    • Shinkansen Recordings
      • Introduction
      • Discography
      • Texts

Category Archives: Adverts

Heavenly vs Satan ad, NME Feb ’91

Sarah Records Posted on January 27, 2016 by MattJanuary 29, 2016

Heavenly vs Satan advertThe problem with Sarah, of course – as the music press insisted on telling everyone every week – was that we had no ambition; we were just happy in our bedrooms, mailing out 50 copies of everything to people we knew personally. Sigh. This is a quarter-page ad from the NME, 9th Feb 1991. The thing below it is a quarter-page ad for My Bloody Valentine’s Tremolo EP on Creation. Ah, Creation – they wore leather trousers and did drugs and had a photocopier and everything, just like a proper label (James Brown – journalist, not Godfather of Soul – once mocked us, to our face, for not having our own photocopier). Is Tremolo one of the good ones? – I can’t remember.

Posted in Adverts, Heavenly, Talulah Gosh, Wake | Tagged Heavenly, Talulah Gosh, Wake

Missing The Moon advert, September 1991

Sarah Records Posted on June 19, 2015 by MattJune 19, 2015

Missing The Moon advertHalf of a quarter page strip ad from NME and Melody Maker, September 1991 – the other half was an ad for Glass Arcade. I think what we can all conclude from this is that artwork based on a purple and yellow sleeve doesn’t tend to reproduce that well in black and white newsprint. It cost us a couple of grand to learn that; you can have it for free.

Posted in Adverts, Field Mice | Tagged Field Mice

Even As We Speak, Feral Pop Frenzy advert, January 1993

Sarah Records Posted on June 4, 2015 by MattJune 13, 2015

Even As We Speak advertI’m always surprised by how many adverts we actually did, considering how expensive they were (this was a quarter-page in both NME and Melody Maker, so we’re talking four figures) – though clearly we were trying to cram in as much as possible, including a list of “recommended stockists” (not sure what the thinking behind that was, but I’m sure it made sense at the time). Note that Feral Pop Frenzy was a “mid-price LP/CD”, despite having 17 songs; that’s because we were feeling guilty about breaking our usual rule and including both the band’s last two singles… which we did because the singles hadn’t been available in their native Australia, and there was a vague chance that the album might actually make it down there…

Posted in Adverts, Even As We Speak | Tagged Even As We Speak

Aberdeen, Fireworks advert

Sarah Records Posted on June 13, 2014 by MattJune 13, 2015

Fireworks advertThis was actually part of a longer advert shared with other labels distributed by Vital… the quote is from David Quantick’s NME review of Ivy’s Avenge…

Posted in Aberdeen, Adverts

For Keeps & Missing The Moon advert

Sarah Records Posted on June 13, 2014 by MattJune 13, 2015

For Keeps advertA quarter page ad in NME and Melody Maker from October 1991. The railway platforms are at Clifton Down, our local station in Bristol. The last date on that list of gigs – 21st November at the Dome (Boston Arms) in Tufnell Park – turned out, of course, to be the Field Mice’s last ever performance.

Posted in Adverts, Field Mice | Tagged Field Mice

Five years anniversary advert

Sarah Records Posted on June 13, 2014 by MattAugust 4, 2015

Five Years Anniversary advertThis was the advert we took out to celebrate our fifth birthday; I think it amused us to use a quarter of a page in NME and Melody Maker to write the words “seven inch single” and “CAPITALISM” as big as we could, though in retrospect “seven inch” should have been hyphenated.

Posted in Adverts, Capitalism, Feminism

A Day For Destroying Things advert

Sarah Records Posted on January 13, 2014 by MattJune 13, 2015

A Day For Destroying Things advertWe took out half-page adverts in NME and Melody Maker to announce SARAH 100 and the end of Sarah. It was also the first time we’d used the Clifton Suspension Bridge, Bristol’s most famous landmark, on artwork. Given the price of half-page ads, you’d think it would have stopped people saying we’d gone bust… sadly, it didn’t. Clare was nineteen when we started Sarah, in case you’re wondering.

Posted in Adverts, Sarah 100 | Tagged Sarah 100

Sarah was a Bristol-based independent record label, active between November 1987 and August 1995. This site was launched in 2015 to archive photos, press, posters and other artefacts; it’s a work in progress.

May 2025

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Words and Pictures

My Secret World
a film about Sarah

Popkiss
a book about Sarah

Listen

Sarah Records Bandcamp

Contact

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Clare
Matt

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