I’m always surprised by how many adverts we actually did, considering how expensive they were (this was a quarter-page in both NME and Melody Maker, so we’re talking four figures) – though clearly we were trying to cram in as much as possible, including a list of “recommended stockists” (not sure what the thinking behind that was, but I’m sure it made sense at the time). Note that Feral Pop Frenzy was a “mid-price LP/CD”, despite having 17 songs; that’s because we were feeling guilty about breaking our usual rule and including both the band’s last two singles… which we did because the singles hadn’t been available in their native Australia, and there was a vague chance that the album might actually make it down there…