The problem with Sarah, of course – as the music press insisted on telling everyone every week – was that we had no ambition; we were just happy in our bedrooms, mailing out 50 copies of everything to people we knew personally. Sigh. This is a quarter-page ad from the NME, 9th Feb 1991. The thing below it is a quarter-page ad for My Bloody Valentine’s Tremolo EP on Creation. Ah, Creation – they wore leather trousers and did drugs and had a photocopier and everything, just like a proper label (James Brown – journalist, not Godfather of Soul – once mocked us, to our face, for not having our own photocopier). Is Tremolo one of the good ones? – I can’t remember.
Category Archives: Wake
Advert for Sarah Night at the Underworld
Another night at the Underworld… this one’s from May 1991…
Cliftonprint
sleeve of SARAH 21,
Crush The Flowers
by The Wake
Cliftonprint was where we got our wraparound 7″ sleeves printed from SARAH 12 onwards; they also did the newsletters, Saropoly and odd bits of typesetting and screening (producing a bromide print of a photo with the image turned into dots, which we could then stick into a paste-up). They mostly printed letterheads and wedding invites, and I think were a bit wary of us at first; they certainly weren’t convinced by our idea for the first Wake sleeve (two screens, one at high contrast, one at low, printed in two shades of red/purple), but were so tickled by the result they ended up displaying it in their window. Which probably means it’s been seen by more people than anything else we ever did.
Apple Orchard flyer, July 1989
The Apple Orchard was a Sunday night club at the Escape in Brighton – note 10.30pm finish – and this seems to be a flyer for their final three gigs. In case you’re wondering, no, this isn’t an expensively printed two-colour flyer – the green is the paper, the yellow is highlighter pen.
End of Sarah (Peter Paphides, Time Out, August 1995)
There And Back Again Lane (Victoria Segal, Melody Maker)
