SARAH 1 set the pattern for the first ten 7″ labels: on one side a photo of Bristol reduced to b/w by repeated re-photocopying (these days, you’d just use Photoshop’s “threshold” filter), on the other a 2-colour flower. Sadly, no one told us this would mean printing each side separately and using two Pantone spot colours, for which there was a £90 setting-up charge on each pressing; printing the labels often cost more than recording the songs. (The photo here is of Sea Mills.)
In the days before computers, if you wanted lettering that wasn’t hand done or typed, your only options were a type-setting bureau – who’d charge around £45 for a block like this – or Letraset. And if you wanted neat lines for your rub-down letters, your only options were a ruler and 9H pencil… and sellotape to peel off any letters that didn’t go down right or cracked. I remember sitting in the Upper Belgrave Road flat Letrasetting this wearing fingerless gloves; these were also the days before heating.