You wouldn’t think it would be possible to misunderstand us to such a large extent in such a small number words, but obviously Mojo‘s whole raison d’être is to completely miss the point of everything about pop music, so I guess I shouldn’t be too surprised. This is from a feature called Nuggets which judges records according to how much idiots are prepared to pay for them. And he’s right, of course… if only we’d put as much effort into making the records good as we did into making them collectable, we wouldn’t have been forced to give up at SARAH 100 and take out hugely expensive adverts explaining that the label was no longer financially viable. Noah’s Ark is fantastic, by the way – as music, I mean, not as an investment opportunity.