General label press
Sarah in NME, Summer 1988 (Fred Dellar)
NME “Fred Fact” on Sarah 21-30 7″ labels (Fred Dellar, NME)
My Secret World: NME review
(Second) Greatest Indie Label Of All Time (NME, 7th March, 2015)
Well, it only took them 25 years… ahem. Not sure who reads the NME in 2015, or who writes for it, or why either of them do those things, but this still made us smile. In case you’re wondering, 4AD are Number One and XL Number Three. Creation, Rough Trade and Factory are all further down. Postcard and Crass don’t feature anywhere, which seems a bit remiss; I always saw us as a cross between the two. (Obviously this is a screen grab from their website, but I assume it’s in the tree-killing version too.)
Sarah Records Investment Portfolio
In 1988, Spiral Scratch – a sort of inept Record Collector (“for those who know the value of nothing but would still quite like to know its price in G/VG condition” – Oscar Wilde) – printed this bit of pro-Tory propaganda suggesting readers invest in Sarah, a label “run by Matt and his girlfriend Clare” (oh dear… not a good start…), because “even if you lose in the collectable stakes, you can console yourself [with] some fine music”… as if listening to Sean Urchins’ dreary Summershine could ever really make up for the loss of 50p and an SAE. Whatever happened to Mr Urchins, I wonder? I hope he’s OK. Shadow Factory was never really going to called Doing It For The Publicity, by the way: that was a dig at Creation’s Doing It For The Kids with its one previously unavailable track…